Learning Center

PPC
A Pay Per Cick (PPC) search engine advertising campaign is a fast and effective method for driving targeted search engine traffic to your web site. Pay per click is a paid service that can be a good supplement to your search engine optimization strategy.

SEO
The goal of applying Search Engine Optimization (SEO) to a web site is to create content that search engines look favorably upon when assessing the relevancy of your site in comparison to related sites. The organic, or natural, rankings of sites are displayed in a specific order relevant to the keyword or keyword phrase a user searches for.

CMS
A Content Management System (CMS) is powerful software that is used to manage the content of dynamic database driven Web sites. A content management system can keep track of the text, image media, music, video, electronic documents and other files that are displayed on web sites and requires little or no technical knowledge of HTML to manage.
Email Marketing PDF Print E-mail
With email use on the rise, direct marketing via email provides a fantastic opportunity to build customer relationships and generate repeat business. Second in effectiveness only to search engine marketing, email marketing is a relatively low cost method for distributing information to a large audience.

Results from individual email blasts are easy to track. Information such as number of successful deliveries, recipients who opened, total times opened, number of click throughs, times forwarded and forwarded opens are among the statistics that can be recorded.

Contact our web design firm to learn how your company or organization can begin an email marketing campaign.
 


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